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Invest now for your future
Prudential Financial Planning Services is an advisory arm of Pruco Securities, registered with the SEC as both a broker-dealer and an investment advisor. It runs four advisory programs, charges a $125 or $161 annual account fee, and does not operate as a fiduciary. Here's how the programs, the fees, and the 2020 SEC settlement fit together.
A 529 plan penalizes non-education spending. A custodial brokerage account hands the child full control at 18. Here's how the main account types for kids differ on control, taxes, contribution limits, and financial aid.
An advisor who promises you a specific return isn't just overselling — that promise is illegal. Here's what else shapes the advice you get, from commission structures and credential letters to trading activity that grows fees more than portfolios.
Warren Buffett has publicly called Berkshire Hathaway the dumbest stock he ever bought — and estimated the decision cost him $200 billion. Here are eight investments and non-investments the Oracle of Omaha has admitted he got wrong, and what each one reveals about how mistakes actually happen.
An independent review of UNest, exploring its UTMA custodial accounts, portfolio choices, monthly subscription pricing, and how it compares to alternative brokerage apps.
One app fills orders in two windows a day and rebalances your portfolio for you; the other runs a 24-hour market with options, futures, and 60-plus cryptocurrencies. Here's how M1 Finance and Robinhood compare on fees, minimums, account types, cash rates, and borrowing.
A bear market has a working definition — a drop of at least 20% from a high — but the conditions around it show up in layoffs, earnings misses, political shocks, and even in unusual optimism. Here's what each signal actually indicates, and the options investors weigh when markets fall.
E*TRADE placed its first online trade in 1983 and now sits inside Morgan Stanley. Here's how its $0-minimum brokerage, Core Portfolio, and Managed Portfolios differ on minimums, fees, and asset classes — plus where the platform frustrates new investors.
Subway's U.S. store count fell to 19,502 in 2024, its lowest in years, even as the chain reports nearly 37,000 locations worldwide. Here's what's behind the closures, how they hit workers in Oregon, and what's changing on the menu and in the dining rooms.
Robinhood hands you the order ticket and charges nothing for a basic account. Acorns charges a flat monthly fee and builds an ETF portfolio funded partly by spare change. Here's how the two apps differ on fees, investment menus, account types and banking features.
Robinhood Gold costs $5 a month and changes six things about a standard Robinhood account: instant deposit limits, cash interest, margin pricing, IRA matching, Morningstar research, and Nasdaq Level II data. Here's what each one includes and where the value depends on how you invest.
The advisor who guided your grandparents through retirement may know little about student loans or a first small business. Here's what people miss when hiring one — from fiduciary status and pay structure to specialization and plain paralysis.
